Marketing Manager
Riyadh, Saudi Arabia
Full timeOn-site
Job description
We are seeking a Marketing Manager to lead all marketing efforts and position the organization as a premier healthcare provider. This role focuses on developing and executing strategic campaigns that drive customer acquisition, enhance brand visibility, and foster community partnerships.
By aligning marketing initiatives with the mission of empowering communities through innovation and service excellence, the Marketing Manager will ensure both revenue growth and high-quality customer experiences across diverse channels.
Role Description
• The Marketing Manager oversees all marketing activities, including digital marketing, content creation, event planning, and
corporate communication. They are responsible for crafting campaigns that highlight the unique value propositions of the
centres services, attracting both retail and corporate customers. The role involves managing relationships with external
vendors, analysing market trends, and tracking the effectiveness of marketing efforts. By collaborating with clinical and
operational teams, the Marketing Manager ensures that campaigns resonate with the target audience and deliver a
consistent brand experience.
• The Marketing Manager oversees all marketing activities, including digital marketing, content creation, event planning, and
corporate communication. They are responsible for crafting campaigns that highlight the unique value propositions of the
centres services, attracting both retail and corporate customers. The role involves managing relationships with external
vendors, analysing market trends, and tracking the effectiveness of marketing efforts. By collaborating with clinical and
operational teams, the Marketing Manager ensures that campaigns resonate with the target audience and deliver a
consistent brand experience.
Key Responsibilities
• Marketing Strategy & Execution
o Develop and implement comprehensive marketing plans and strategies that align with Smart Health’s mission to
empower communities with wellbeing, health security, and longevity.
o Position Smart Health as a leading healthcare provider, ensuring branding and messaging reflect Innovation and
Service Excellence.
• Revenue Generation & Budget Management
o Support Financial objectives by creating campaigns that drive customer acquisition and retention, generating
revenue.
o Control operating expenses by effectively managing the marketing budget and maximizing ROI.
• Market Research & Analysis
o Conduct market research to identify customer needs, healthcare trends, and the competitive landscape.
o Use data insights to refine marketing strategies and maximize customer opportunity.
• Brand Awareness & Customer Engagement
o Oversee brand positioning efforts to a attract & acquire a diverse customer base and deliver a positive first
impression.
o Develop customer-centric marketing campaigns that establish customer retention, driving loyalty and repeat
visits.
• Digital & Traditional Marketing Channels
o Lead multi-channel marketing efforts (online platforms, social media, events, print, etc.) to cultivate ongoing
innovation and effectively reach target audiences.
o Ensure consistent messaging across all channels, maintaining high standards of service excellence.
• Marketing Strategy & Execution
o Develop and implement comprehensive marketing plans and strategies that align with Smart Health’s mission to
empower communities with wellbeing, health security, and longevity.
o Position Smart Health as a leading healthcare provider, ensuring branding and messaging reflect Innovation and
Service Excellence.
• Revenue Generation & Budget Management
o Support Financial objectives by creating campaigns that drive customer acquisition and retention, generating
revenue.
o Control operating expenses by effectively managing the marketing budget and maximizing ROI.
• Market Research & Analysis
o Conduct market research to identify customer needs, healthcare trends, and the competitive landscape.
o Use data insights to refine marketing strategies and maximize customer opportunity.
• Brand Awareness & Customer Engagement
o Oversee brand positioning efforts to a attract & acquire a diverse customer base and deliver a positive first
impression.
o Develop customer-centric marketing campaigns that establish customer retention, driving loyalty and repeat
visits.
• Digital & Traditional Marketing Channels
o Lead multi-channel marketing efforts (online platforms, social media, events, print, etc.) to cultivate ongoing
innovation and effectively reach target audiences.
o Ensure consistent messaging across all channels, maintaining high standards of service excellence.
Measures of Success
• Increased positive customer feedback mentioning marketing efforts.
• Higher engagement rates on customer satisfaction surveys and feedback channels promoted by marketing.
• Improved repeat customer metrics due to loyalty-driven campaigns.
• Drives customer acquisition through targeted marketing campaigns, partnerships, and corporate outreach initiatives.
• Enhances sales by promo ng high-margin services, cross-selling opportunities, and subscription plans.
• Manages the marketing budget efficiently, ensuring high ROI on campaigns and cost-effective customer acquisition
strategies.
• Improved operational efficiency in campaign execution timelines.
• Compliance with regulatory requirements in marketing activities.
• Successful implementation of innovative marketing tools and strategies.
Qualifications
Educa on
• Bachelor’s degree in marketing, Business Administration, or a related field (Master’s degree or MBA is a plus).
Experience
• 3+ years of progressive experience in marketing roles, preferably within the healthcare sector.
• Track record of managing budgets, achieving revenue targets, and growing market share.
• Experience working within Saudi Arabia or the GCC region is highly preferred.
Skills
• Strategic Thinking: Ability to translate vision and strategic objectives into actionable marketing plans.
• Communication & Leadership: Excellent verbal and written skills in both Arabic and English, capable of leading and
motivating teams.
• Analytical Competency: Proficiency in using data to inform decisions, measure campaign performance, and optimize
strategies.
• Creativity & Innova on: Skilled at creating engaging campaigns and exploring new marketing channels.
• Cultural Awareness: Understanding of local customs, regulations, and healthcare market dynamics in Saudi Arabia.
Educa on
• Bachelor’s degree in marketing, Business Administration, or a related field (Master’s degree or MBA is a plus).
Experience
• 3+ years of progressive experience in marketing roles, preferably within the healthcare sector.
• Track record of managing budgets, achieving revenue targets, and growing market share.
• Experience working within Saudi Arabia or the GCC region is highly preferred.
Skills
• Strategic Thinking: Ability to translate vision and strategic objectives into actionable marketing plans.
• Communication & Leadership: Excellent verbal and written skills in both Arabic and English, capable of leading and
motivating teams.
• Analytical Competency: Proficiency in using data to inform decisions, measure campaign performance, and optimize
strategies.
• Creativity & Innova on: Skilled at creating engaging campaigns and exploring new marketing channels.
• Cultural Awareness: Understanding of local customs, regulations, and healthcare market dynamics in Saudi Arabia.
Language
Fluency in Arabic & English
Nationality
Preferred Saudi nationals
Conditions
• This job description is subject to periodic review and may be changed at any me in consulta on with the employee.
• Time flexibility as Duty hours is required to accommodate changing business needs